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Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010
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Citation

Besprosvan, K. (2010a, May 21). The evolved consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolved-consumer


Research papers

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: David Oyarzun, Karina Besprosvan
October 29, 2009
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Citation

Oyarzun and Besprosvan (2009a, October 29). Tweetmiotics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tweetmiotics


Research papers

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Mike Hess, Karina Besprosvan
Company: integral, OmnicomMediaGroup
June 1, 2008
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Citation

Hess and Besprosvan (2008a, June 01). Where do you really watch when you are seeing?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/where-do-you-really-watch-when-you-are-seeing-